A clear brief, a written scope and a few contract checks save more money than any negotiation. Build a one-page brief, learn what an agency should deliver and see the terms worth checking before you sign.
Fill in the boxes and get a one-page brief you can send to agencies so you can compare their answers fairly. Nothing leaves your browser.
Copy it into an email. Ask each agency to answer the questions at the end in writing.
Fees vary widely. Compare the total of agency fee plus ad spend against what a customer is worth to you, and ask each agency to put it in writing.
Yes. Ad accounts and tracking should be in your name, or you should be an administrator, so you can leave with your data.
Your business and customers, a numeric goal, budget, service area, past results and a list of questions each agency must answer in writing.
Not always, but check the exit terms, what you keep when you leave and whether the contract renews automatically.
Be careful with guarantees. Many factors outside an agency's control affect results. Look for clear reporting and honest forecasts.
The seven parts of a brief that makes proposals easy to compare.
Setup, monthly work and reporting you should be able to see.
Ownership, exit, fees and data: the terms that matter.
We read agency proposals at no cost. Ask for a free review or call (510) 857-7838.